Lead Product Designer & Design Manager AI-Native Product Design
I make and lead design from inside the team, not from the outside.
Thirteen years designing and improving products, six of them inside the client’s own product team: banking and insurance, legal tech and enterprise software.
Projects · since 2013
DCEY Sunmelia Beach Resort Deriş HYVE Chatbot Technologist Intouch Scoutium Anadolu Hayat Emeklilik Decathlon Domino’s Migros Hemen Migros Sanal Market Macrocenter Tuttur.com Supplementler.com
Seven products, shown in motion.
A short promo film for each project: the interface working, rather than a case study to read through. Hover to watch, select to open it full size.
-
01
bugreports. New
A civic reporting system where a problem is filed with its evidence: a broken pavement, a street light that never comes on, a charging point out of service, a parcel that never arrived. A photo or a video, a location, thirty seconds.
-
02
OBSS Apps
A product platform for seven Jira and Confluence apps: the discovery, evaluation, learning and support layer of the portfolio.
-
03
OBSS Ventures
A venture platform for OBSS Ventures: the portfolio, the investment criteria and the company stories. I designed it and built it in Framer, without a developer on the project.
-
04
Hyve Chatbot
A private, client-specific knowledge assistant. A chat product is easy to demo and hard to trust: the design problem was never the chat bubble, it was what the interface shows when someone needs to know where an answer came from.
-
05
Technologist
A recruitment and talent management product built inside OBSS, spanning the core product, a dashboard, email, mobile and a website. I took the design lead for a time-boxed assignment during an active phase of development.
-
06
Intouch
An employee-experience ecosystem built inside OBSS: social touchpoints, a public website, a web dashboard, and iOS and Android apps, adapted for other organisations as a white-label product.
-
07
Cigna Finans
An internal sales performance dashboard for Cigna Finans employees rather than their customers: product performance, scorecards and role-specific workflows, delivered through OBSS's design and software consultancy.
Built for myself, and for the company.
The only way to learn what works with AI is to build something and run it. Some of these sit inside the daily work; some are still being tried.
- AI Automations for Brand and Marketing Building AI agents and automations for marketing processes. In development. In the works
- 3D architectural visualisation Finding out how far AI has come in architectural and interior visualisation. Explored
- Reading radar A skill that gathers the day’s reading around what I actually follow. In use
- Era and Hera Two assistants: one for design and software, one for keeping track of the work. In use
- My own plugins Packing skills so they install in a single command. In use
- Persona agents Head of design, product manager, developer, each looking with its own eyes. In use
- DEINS My own skill library: 15 chapters, 119 services. In use