Intouch
An employee-experience ecosystem built inside OBSS: social touchpoints, a public website, a web dashboard, and iOS and Android apps, adapted for other organisations as a white-label product.
- Client
- OBSS
- Role
- Lead Product Designer
- Sector
- Employee experience
- Surfaces
- Web · iOS · Android
- Dates
- Jun 2021 – Jan 2023
- Team
- 1 mid-level product designer · 3 business analysts · project manager · 20 engineers
01
Role and ownership
Role and ownership
I led design on this account. I set the visual and interaction direction across five surfaces (social touchpoints, the public website, the web dashboard, and the iOS and Android apps) and reviewed the work of the mid-level designer on the team.
Strategy aside, I carried the work myself from there through to release.
02
What was delivered
What was delivered
- Research & information architecture
- Design system
- Working prototypes
- Shipped product interface
- Dashboard
- 304 artboards
- App · dark mode
- 818 artboards
- App · light mode
- 818 artboards
Counts describe the scope of the work, not its results.
03
Where it stands
Where it stands
When my assignment changed, I handed the ongoing design work over to the team.
04
The work
The work 10 views
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01
Product ecosystem
A digital office for internal communication
Merging the three was a product-strategy call, not a convenience: communication, participation and internal services stop being three systems and become one, the same on a phone as on the web.
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02
Mobile experience
One feed, not five apps
Separate tabs were on the table; the single scroll won. Company news, social posts, announcements and events arrive in one place, so an employee checks one screen instead of remembering where each thing lives.
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03
Community participation
Employees post, not just read
Some organisations asked for employees who only read. The compose box stayed: a profile, a way to post, and a way to find the groups worth joining, employees as contributors, not as an audience.
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04
Employee services
Services where the reading already happens
It never collided with the HR system; it read as one of the product's own features. Surveys, listings, polls and short request flows sit inside the same app as the news, so nobody is sent elsewhere for a two-field form.
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05
White labelling
Built once, branded per client
The ceiling on customisation was set on purpose: colours, logos and content are configuration, and no further. Each organisation gets its own look while the product underneath stays one product.
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06
Private community
Each organisation, walled off
Isolation is a product feature here, not an architecture footnote. Every client gets its own hub (its people, its communities, its services) and nothing crosses between them.
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07
Adoption dashboard
Visibility into platform adoption
This is a product feature, not surveillance, and that line was drawn deliberately. Who is using the platform, who has drifted away, and what the pattern means: read at a glance instead of assembled from reports.
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08
Administration
Admins configure, not request
Self-service administration is part of what the product sells. Modules, content, users and features are switched on and off by the client's own admins, so a change does not start with a support ticket.
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09
Survey builder
Flexible survey creation
It was one tool from the start, never three: writing the questions, setting the options and publishing the survey are a single guided path.
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10
Reporting
By answer, or by person
The two views exist because one person can end up with two accounts. Results read both ways (what everyone answered, and what one person answered) with filters, and an export for the questions the screen does not cover.