I make and lead design from inside the team, not from the outside.
Thirteen years designing and improving products, six of them inside the client’s own product team.
I set the direction, take the decisions with the client from what the work turns up, and review everything that ships. When it helps, an idea goes all the way to a working prototype, a PoC or a demo without leaving my hands.
Inside OBSS
Since 2019I am one of the Design Studio’s senior managers, and once I am on an account I work inside the client’s own product team: the same standups, the same backlog, the same release calendar. Design stops being a deliverable and sits alongside the decisions as they are made.
How much of it I carry myself varies from account to account; on some of them it runs the whole way.
How I work
MethodOn an account I can carry the work end to end: from analysis and requirements through information architecture, interfaces and the design system, to a working prototype and a proof of concept.
I direct AI rather than brief it: the right skill in the right order, read the report, approve the work or send it back. Nothing here is autonomous — a person stands at every step.
I built my own skill library: DEINS — 15 chapters, 119 services. bugreports was made with it: 122 commits and a demo that runs.
Tools: Figma, Claude Code, ChatGPT, GitHub, Vercel. I quote the numbers I measured, and none that I did not.
Where I have worked
2013 — today-
2019 — present
OBSS
- 2025 — present
Senior Manager, Design Studio
- 2021 — 2025
Lead Product Designer
- 2019 — 2021
Senior Product Designer
- 2025 — present
- 2019
Sherpa Experience Design Studio
UX/UI Designer
- 2018 — 2019
Migros
Senior Product Designer
- 2017 — 2018
Saran Holding · Tuttur.com
Product Designer
- 2015 — 2017
Supplementler.com
Product Designer
- 2013 — 2014
TMOBTECH
UX/UI Designer
- 2013
İkipixel Bilgi Teknolojileri
UX/UI Designer
- 2011 — 2012
Project House / Havas Worldwide
Young Gun Intern · Digital Design Intern