HalilErenÇelik
Case study · 2020

Cigna Finans

An internal sales performance dashboard for Cigna Finans employees rather than their customers (product performance, scorecards and role-specific workflows) delivered through OBSS's design and software consultancy.

Client
Cigna Finans
Role
Senior Product Designer
Sector
Financial services
Surfaces
Internal web dashboard · mobile web
Dates
Feb 2020 – Apr 2020
Team
Business analyst · project manager · product manager

01

Role and ownership

Role and ownership

I was the senior product designer on this account. I organised product performance, scorecards, role-specific information and operational workflows, and translated the business requirements into the structure of the dashboard, inside the project's technical and operational constraints.

02

What was delivered

What was delivered

Internal sales dashboard
120 artboards
Mobile web
120 artboards

Counts describe the scope of the work, not its results.

03

Where it stands

Where it stands

Delivered to the client team through OBSS over a three-month engagement.

The work 3 views

  1. 01
    Dashboard Context

    A performance overview for employees

    Performance, progress, scorecard and regional standing on one screen, with the next action always beside the number that prompts it.

  2. 02
    Information Structure

    Making product performance easier to scan

    Progress bars and category-level figures help employees compare targets, collections, and product performance without navigating across separate reports.

  3. 03
    Role-Specific Experience

    Role-specific access and workflows

    Navigation and available actions adapt to employee responsibilities, helping different roles reach relevant product data, reports, and operational tasks.

You can write to me about the work, or about the things I make.