CASE STUDY
Halil Eren Çelik · Lead Product DesignerOBSS VENTURES
Website Design & No-Code Build (Framer)
Designed, built, and launched the OBSS Ventures website in Framer without writing code or relying on a developer for implementation.
I owned the work end to end across information architecture, UX/UI design, interaction design, page implementation, and visual content editing. I translated the design directly into a live website in Framer, managed the build and publishing process, and continued iterating the experience as the project’s positioning, requirements, and content evolved.
The project developed through two substantial design-and-build cycles—effectively two major versions of the same digital product. This work gave me direct ownership of a production website from its initial structure and experience design through no-code implementation and launch.
Problem / Request
Establish a dedicated digital presence for OBSS Ventures and its positioning
Organize ventures and initiatives into a clear, discoverable portfolio
Turn investment criteria, perspectives, and company stories into clear content
Support ongoing publishing and iteration without developer dependency
Goal
Build coherent navigation from the value proposition to portfolio and stories
Create a flexible visual and editorial system that works across devices
Design, build, publish, and continuously refine the experience in Framer
Outcome
A live no-code platform establishing a focused OBSS Ventures identity
Portfolio and company content making ventures easier to explore and understand
Investment principles and evaluation criteria presented in a scannable format
Responsive desktop and mobile journeys across marketing and editorial content
Reusable content structures supporting new stories, ventures, and iteration
TEAM
Lead Product Designer & Framer Builder Halil Eren Çelik
Product Owner / Project Lead
Designed and built directly in Framer, without a dedicated engineering team.
VERIFIED DELIVERY SCOPE
02 — Digital Presence
A focused home for venture building
The homepage introduces OBSS Ventures through a confident value proposition and creates a clear starting point for exploring its approach, portfolio, and investment perspective.
03 — Portfolio Discovery
A portfolio designed for exploration
The visual portfolio brings ventures together in a flexible grid, helping visitors scan the ecosystem, recognize individual companies, and move naturally into deeper stories.
04 — Investment Criteria
Making investment criteria easy to scan
The investment approach is broken into clear principles and evaluation criteria. Complex decision factors become easier to understand through concise, structured content.
05 — Editorial Storytelling
Giving each initiative space to tell its story
Editorial and venture-focused pages combine a strong narrative, supporting visuals, and clear calls to action so each initiative can communicate its purpose and point of view.
06 — Venture Detail
From portfolio discovery to company detail
Dedicated venture content connects the portfolio overview to deeper company stories. Visitors can understand what each investment does, why it matters, and how it fits the wider ecosystem.
07 — Investment Narrative
A clear narrative for the investment approach
The platform explains how OBSS Ventures evaluates technology, validates opportunities, and approaches risk—turning its investment thesis into an accessible and credible story.
08 — Responsive Experience
The core venture story, adapted for mobile
The homepage proposition and portfolio grid retain their hierarchy on smaller screens. Key messages remain prominent while venture discovery becomes a focused vertical journey.
08 — Responsive Experience
Editorial depth without desktop dependency
Investment perspectives, evaluation criteria, and venture stories remain readable and actionable on mobile through concise modules, clear spacing, and vertically scannable content.
FINAL REFLECTION
A digital venture platform shaped from structure to launch.
OBSS Ventures brought information architecture, interface design, no-code implementation, publishing, and continued iteration into one end-to-end product design process.
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